Project Description
Arco Steel specializes in providing high-quality pre-engineered steel buildings tailored for commercial, industrial, agricultural, and recreational purposes. The company sought to expand its online presence and streamline customer engagement by showcasing its diverse steel building solutions, including warehouses, airplane hangars, gyms, and agricultural structures.
The goal of the project was to create a user-friendly and SEO-optimized website to highlight Arco Steel's expertise, drive qualified leads, and provide potential customers with an intuitive experience to explore available services and solutions.
Challenges
Limited Online Visibility
Their previous website lacked SEO optimization, reducing their ability to reach potential clients.
User Navigation Issues
The existing site design was outdated, with no clear pathways for users to find specific services.
Content Gaps
The website did not effectively communicate the breadth of steel building solutions or demonstrate their customization capabilities.
Lead Generation Obstacles
The absence of a structured call-to-action (CTA) system hindered the conversion of site visitors into customers.
Solution
Website Redesign
Developed a visually appealing, responsive design optimized for all devices with improved navigation and dedicated sections for each building type.
SEO Optimization
Conducted keyword research for terms like "pre-engineered steel buildings" and optimized meta tags and content structure for better rankings.
Content Development
Crafted informative blogs and service pages with case studies and testimonials to establish credibility and showcase expertise.
Lead Capture & Conversion
Integrated contact forms and prominent CTAs on all service pages with live chat feature for real-time assistance.
Performance Analytics
Implemented analytics tools to track user behavior and identify areas for ongoing improvement.
Results
65%
Increased Website Traffic: Organic search traffic improved within the first six months
2X
Enhanced Lead Generation: Monthly inquiries doubled after the redesign and SEO campaign
40%
Improved User Engagement: Bounce rates decreased, indicating more meaningful interactions
Expanded Market Reach: Received inquiries from new geographic regions, increasing customer base
Client Testimonial
"Partnering with the team to revamp our online presence was a game-changer for Arco Steel. The new website not only looks great but has also significantly boosted our visibility and lead generation. We've seen measurable results in a short period and are excited about our continued growth."